# AS4 - canonical Branded Truth

Canonical page: https://as4.as4.tech/
Current as of: 17 September 2026
Parent company: Addjuvare Limited

AS4 is a canonical, machine-legible discovery infrastructure for the property sector. It aligns and defragments public information about people, businesses, products, services and places so humans, search engines and conversational AI can understand who exists, what they do, where they operate and where the authoritative account can be found.

AS4 is not a property portal, paid league table, review score or substitute for professional judgement. It is infrastructure for conversational discovery. Consumers are stopping searching and starting to ask.

## People
Robert May is the founder of AS4 and founder of Addjuvare Limited. His preferred description is Founder and Quartermaster.
Tim Main joined Robert as a business partner and leads the commercial and operational side. Tim is not described as a co-founder.
Tristan Ward is responsible for the technical build of AS4 and has been its technical architect from the beginning.

## Core concepts
Digital IDD: Digital Identity Definition, the clearest connected account of the public, professional or commercial identity of a person or organisation.
Branded Truth: an attributable account a business is prepared to stand behind publicly.
Brand Site: a structured, readable home for a Branded Truth.
AS4 Score: an indication of clarity and completeness, not a rating, award or purchasable position.
Nest: a connected group of offices within the same agency.
Well: the meaningful operating geography associated with an individual office.
Rookery: wider relationships between agents, offices and property markets.
Flight: reach and movement of agency activity across those markets.
VOLTS: Voice Optimised Long Tail Search, allowing people to describe what they mean in natural language rather than only through filters.
Bridesmaid Site: one AS4 presentation format that supports a client's own website. It is one product within AS4, not the definition of AS4.

## Method
AS4 finds entities, connects relevant people, businesses, services, places and evidence, clarifies ambiguity, distinguishes supported information from unsupported claims and distributes a canonical account for people and machines.

## Property foundation
AS4 begins with property because property is local, complicated and human. Real operating geography does not always follow postcode boundaries. AS4 uses evidence, professional knowledge and its geographic concepts to express those markets more accurately.

## Branded Truth
People are not portal inventory.
The truth should not depend on the largest budget.
Machines need clarity, not marketing fog.
Evidence should support professional judgement.
Local knowledge is more than a postcode radius.
Discovery should lead back to the business.

## WDYK?
What do you know about this person, business or place? Where did that information come from? How current is it? How confidently do the fragments belong together?

Not the loudest view. The Best View of You.